Senior Product Designer · 9 years
Belo Horizonte, Brazil

Complex digital products,
translated into incredible experiences.

From the multi-currency wallet at Airtm to pricing workflows for Walmart and lending at Creditas, I connect product strategy, interaction design, and working prototypes with distributed teams.

LinkedIn ↗juangpf94@gmail.com WhatsApp ↗Resume (PDF)

Selected work

MY WALLETS$ + €

€

AirtmMulti-currency Wallet

Adding a second currency to a wallet without adding a decision

FintechStablecoinsMobileDesktop0→1

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WalmartPricing Room Redesign

From fragmented pricing tools to one explainable investigation flow

MarketplaceInternal ToolingPricingDesign SystemB2B

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CreditasApp Redesign

Making owned products easier to manage, with discovery in its own space

FintechMobileActivationCross-sellPersonalization

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WalmartPricing Insights

Where a Marketplace seller sees what needs attention on price, and acts on it

MarketplaceSeller toolsPricingB2B

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What I bring

01
Product design
I take work end to end and ship it. The euro wallet in Airtm’s app is here, rebuilt so you can use it, from the architecture down to the components in code.
02
Strategy
The decision comes before the screens. Framing a virtual account as a way to add money is what let Colombia, Mexico and Brazil share one design.
03
Experimentation
I test design decisions through prototypes and usability reviews. At 1366×768, a navigation check revealed eight destinations that could not be reached; I revised the menu behavior.
04
Business
At Creditas, the project review recorded activation rising from 17% to 26%. I connect design decisions to measurable outcomes and distinguish results from goals.